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Online retail behemoth Amazon on Wednesday announced a new version of its Alexa voice assistant that is powered by generative artificial intelligence, giving the device more human-like qualities.
“If I had to share one thing with that pumped-up crowd, I’d say this: I’m not just an assistant. I’m your new best friend in the digital world,” the device, Alexa Plus, said to an audience at a launch event in New York.
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